The Launch of ShopRagHouse

I’ve been beating around the bush for months about a secret  project I’ve been working on and I couldn’t be more thrilled to finally announce the launch of my fashion tech start-up, ShopRagHouse (currently in Beta)! I’ve taken a huge detour from legal practice and teamed up with my former law school roommate to work on the most exciting and exhilarating project we’ve ever undertaken.

ShopRagHouse is an online community that allows designers and fashion lovers to enter their designs into a competition. The designs that receive the most votes are then produced and sold on the site, with the winning designer -of course- sharing in the profits!

We really believe that anyone can be a designer – even two former lawyers with a penchant for dramatic colors and prints and high fashion at cutthroat prices and no former design skills whatsoever. That’s why we’ve teamed up with an amazing cadre of artists who can turn anyone’s fashion scratches into fashion sketches (we promise!).

Whether you’re a  fashion enthusiast that’s always wanted to design a piece or a design guru that has yet to catch your big break, we want to hear from you! You can register and upload designs to the site or email us at for more deets.

Happy Sketching!

London Fashion Week Favorite

London Fashion Week has come and gone and while I couldn’t make the trek across the Atlantic, the merger of social media/technology in the fashion industry has made me feel as though I had a front row seat at all the shows.

For those of you who haven’t been glued to Instagram/Facebook/Twitter ect following LFW, I wanted to share my favorite emerging label, Peter Pilotto.

As if  further evidence of the proliferation of  the fashion-technology fusion was needed, the design duo behind Peter Pilotto had a computer program specifically developed to generate the kaleidoscopic prints used in the collection. The bold patterns are reminiscent of the summer’s tribal print craze combined with a traditional Nordic twist.

Suffice it to say- J’ADORE!

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Pinterest Finds

As some of you may know, I am a total Pinterest fanatic! I thought it would be fun to share this passion on my blog.  Each week Pinterest emails its users weekly stats.  I will be doing an ongoing series here showcasing some of my most popular pins according to these weekly stats.

For those of you new to Pinterest, scrolling through this post should give you a good feel for how aesthetically pleasing and addictive the latest social media site can be.
I hope you love these pins as much as I do!

Source: via Joana on Pinterest

Source: via Joana on Pinterest