I’ve been working hard with my business partner to get publicity for ShopRagHouse and so far we are so excited about all the love we have been getting from fashion bloggers and journalists. We have some exciting features coming down the pipeline that I will be keeping you guys up to date on. We’ve learned so much about startups in the last few months that we started writing article sharing our wealth of knowledge with other people with an entrepreneurial spirit. We are so excited that we’ve teamed up with The Levo League (the go to spot for professional women looking for career advice) to publish our articles for the readers.
Check out our first post below!
Author : Joana Florez
Joana Florez and Bridgette Hylton were former roommates at Harvard Law School who left legal practice to launch ShopRagHouse.com, a fashion tech startup. Since launching their site in beta, they have amassed a wealth of knowledge about social media, marketing, lean startup principles, and coding. You can follow their journey on Twitter at @TheRagHouse.
read other articles by Joana Florez
I’ve been beating around the bush for months about a secret project I’ve been working on and I couldn’t be more thrilled to finally announce the launch of my fashion tech start-up, ShopRagHouse (currently in Beta)! I’ve taken a huge detour from legal practice and teamed up with my former law school roommate to work on the most exciting and exhilarating project we’ve ever undertaken.
ShopRagHouse is an online community that allows designers and fashion lovers to enter their designs into a competition. The designs that receive the most votes are then produced and sold on the site, with the winning designer -of course- sharing in the profits!
We really believe that anyone can be a designer – even two former lawyers with a penchant for dramatic colors and prints and high fashion at cutthroat prices and no former design skills whatsoever. That’s why we’ve teamed up with an amazing cadre of artists who can turn anyone’s fashion scratches into fashion sketches (we promise!).
Whether you’re a fashion enthusiast that’s always wanted to design a piece or a design guru that has yet to catch your big break, we want to hear from you! You can register and upload designs to the site or email us at email@example.com for more deets.
London Fashion Week has come and gone and while I couldn’t make the trek across the Atlantic, the merger of social media/technology in the fashion industry has made me feel as though I had a front row seat at all the shows.
For those of you who haven’t been glued to Instagram/Facebook/Twitter ect following LFW, I wanted to share my favorite emerging label, Peter Pilotto.
As if further evidence of the proliferation of the fashion-technology fusion was needed, the design duo behind Peter Pilotto had a computer program specifically developed to generate the kaleidoscopic prints used in the collection. The bold patterns are reminiscent of the summer’s tribal print craze combined with a traditional Nordic twist.
Suffice it to say- J’ADORE!
As I mentioned in my last post, I’ve been working around the clock on the launch of a new venture. Today, I ran a google search for fashion sketch inspirations and came across the work of a Parisian illustrator by the name of Angeline Melin.
Her talent has landed her collaborations with some of the greatest names in the fashion and editorial industry.
Do you love her work as much as I do?
I’ve been a bit incognito here at Love Button for the last few weeks. I’ve missed writing and interacting with my readers! Figured I would let you guys in on what’s going on with me. I’ve been burning the midnight oil on a project I’m working on with a close friend of mine. Both lifetime fashion enthusiasts, we’ve joined forces to launch a venture that seeks to revolutionize the fashion industry by turning the status quo on its head.
I can’t wait to reveal all the deets here when the time comes! Until then, if you are or know any emerging or struggling fashion designers, get in touch! I can be reached at firstname.lastname@example.org.
Fashion imitates art with the proliferation or water color print attire. This fashion staple can easily be dressed up or down and worn from day to night.
My favorites water color garments are made in lightweight, breezy fabrics, which are essential during the blistering heat of summer in sunny South Florida.
Check out my water color picks:
I’ve added a new word to my vocabulary! According to Wikipedia, “chartreuse is a color halfway between yellow and green that was named because of its resemblance to the green color of one of the French liquers called green chartreuse.”
It’s the perfect pop of color to brighten up any outfit and mood.
I’ve finally figured out how to artfully collage images together. Hope you love my Chartreuse Love Board as much as I do!
1. Jason Wu is two for two with this gown! His first hit gown, you ask? Michelle Obama’s inaugaural dress.
2. Just another reason I heart Pinterest.
3. Looking to add a splash of color to your home? How’s this Chartreuse Bead Print found on Etsy.
4. Impress guests with this snazzy wedding invite by Kate Erands.
Solange is the new face of Madewell, J.Crew’s younger/hipper sister store. This is her first major contract with a fashion label and I couldn’t be happier for her!
Madewell’s Fall selection includes a variety of bold prints and textures that perfectly compliment Solange’s eclectic style. I call that a match made in style heaven!
Check out this sneak peek of their campaign video:
Who would have ever thought former Spice Girl, Victoria Beckham, would go on to become the fashion maven that she is? I mean, come on, let’s take a quick stroll down memory lane.
The group’s style went from bad…
Fast forward, 15 years and Victoria has completely revamped her style.
In addition to her personal style, she has become a world class fashion designer.
Here’s a sample of the Fall 2012 Victoria by Victoria Beckham collection.
Victoria knows what I want, what I really, really want. Corny, I know, but it was an obvious one, forgive me!
The crop top trend has quickly become a summer fashion staple. However, done wrong, this trend can be a major fashion faux pas. Keep it classy by pairing crop tops with high waisted bottoms. The crop top/high waisted combo allows a small amount of skin to peek through rather than exposing the whole shabang.
Here are a few examples of the style worn properly:
Remember, ladies, rather than following trends blindly, always dress for your body type. This look is definitely not intended for universal application.
Crop top enthusiast? Shop the trend at Modcloth, Asos, and TopShop.