2012 has been good to King Bey!

pepsi beyonceBeyoncé Lands a $50 Million Pepsi Deal. She has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”



Beyonce: Countdown toTouchdown

Beyonce Set To Hit Stage At Superbowl 2013 Halftime Beyonce Snags Entire Halftime Slot At Super Bowl XLVII


Beyonce is back at it again! She’s just announced that she will be performing at the Super Bowl XLVII Half Time Show. I wonder if she will collaborate with Jay Z or the rest of the Destiny’s Child crew. Can’t wait to find out! While I will likely won’t be watching much of the game, I will be glued to the TV for this performance of a lifetime!!

The Levo League Feature

I’ve been working hard with my business partner to get publicity for ShopRagHouse and so far we are so excited about all the love we have been getting from fashion bloggers and journalists. We have some exciting features coming down the pipeline that I will be keeping you guys up to date on. We’ve learned so much about startups in the last few months that  we started writing article sharing our wealth of knowledge with other people with an entrepreneurial spirit. We are so excited that we’ve teamed up with The Levo League (the go to spot for professional women looking for career advice) to publish our articles for the readers.

Check out our first post below!



Author : Joana Florez

Joana Florez and Bridgette Hylton were former roommates at Harvard Law School who left legal practice to launch ShopRagHouse.com, a fashion tech startup. Since launching their site in beta, they have amassed a wealth of knowledge about social media, marketing, lean startup principles, and coding. You can follow their journey on Twitter at @TheRagHouse.
read other articles by Joana Florez

It was in the throes of launching our own fashion line — taking a huge detour from legal practice — that the concept of ShopRagHouse.com was born. ShopRagHouse is an online platform that hosts competitions where everyone from emerging designers to fashion lovers with no design experience compete to have their designs produced and sold for a share of the profits. Only winning designs that receive sufficient pre-orders are produced and shipped to buyers.

The dream of starting our own business began back during our time in law school, when we would stay up late in our apartment tossing around ideas for potential startups in between our case law readings. Finally, after years of pitching back and forth, we knew we had found “the one,” and within a month, we were in the same city working out of our apartment around the clock on getting ShopRagHouse off the ground.

Even convinced that this idea would work we were well aware of the risk involved in the launch of a startup. In an attempt to minimize these risks, we implemented the Lean Startup concepts invented by Eric Reis. The idea behind the Lean Startup concept is not about being cheap, but rather avoiding waste in order to minimize financial loss.

Cutting Costs

We knew having a fantastic web platform was essential to capturing the market, so we were extremely discouraged when we got quoted six figures for building our dream website. Even if we pooled our savings and begged our parents to help us, that price tag just wasn’t feasible. So instead, we learned as much as we could about coding and web development and we budgeted $1,000 to see us through the first three months of doing business (excluding the costs of business formation) and we vowed to stick to it until we were ready to open for business officially. This mere $1,000 afforded us several coffee meetings, a down payment on our first dress sample, gas, buying our domain name, a few copies here and there, one business lunch, and, of course, building our website. Because of this early practice of penny pinching, at this point a business cost over $100 seems like a splurge to us. It’s almost become an obsession of ours to stay within budget — at least in part because one of us has a small child to put through college one day!

Speed Over Perfection

In true Lean Startup fashion, we decided to focus on speed rather than perfection. Getting our name and concept on the market as soon as possible was of paramount concern. Rather than working on ironing out all the kinks of our website, we chose to launch in beta, asking our early members to provide feedback and suggestions on how we can make the user experience more enjoyable. So far, this approach has been well received by members and has provided us invaluable information about the desires of potential customers and designers.

Testing the Business Model

One of the primary premises of the Lean Startup concept involves determining the viability of a business concept by putting the product/service before potential customers early on. Only if the product is well received should the business model be scaled. This helps us test our two most fundamental hypotheses: that people have a desire to design their own clothing and that there is, in fact, a consumer market for beautiful limited edition clothing designed by the everyday person and emerging designers. We do this by consistently requesting feedback from and interacting directly with our membership, which includes fashion bloggers, friends and family, and our Twitterfollowers, in order to gauge their interest as a metric for whether SRH should be scaled in the future.

It’s been several months since the formation of ShopRagHouse and our Lean Startup practices have already started to bear fruit. Earlier this month we were contacted by our first potential investor — someone who saw our website, understood our vision, and was willing to make the kind of investment in us that we know we deserve. While we don’t think we are ready to accept investments just yet, it is nice to know that dreams can still be built on a shoestring budget, determination and hard work.

Building Dreams

The Launch of ShopRagHouse

I’ve been beating around the bush for months about a secret  project I’ve been working on and I couldn’t be more thrilled to finally announce the launch of my fashion tech start-up, ShopRagHouse (currently in Beta)! I’ve taken a huge detour from legal practice and teamed up with my former law school roommate to work on the most exciting and exhilarating project we’ve ever undertaken.

ShopRagHouse is an online community that allows designers and fashion lovers to enter their designs into a competition. The designs that receive the most votes are then produced and sold on the site, with the winning designer -of course- sharing in the profits!

We really believe that anyone can be a designer – even two former lawyers with a penchant for dramatic colors and prints and high fashion at cutthroat prices and no former design skills whatsoever. That’s why we’ve teamed up with an amazing cadre of artists who can turn anyone’s fashion scratches into fashion sketches (we promise!).

Whether you’re a  fashion enthusiast that’s always wanted to design a piece or a design guru that has yet to catch your big break, we want to hear from you! You can register and upload designs to the site or email us at info@shopraghouse.com for more deets.

Happy Sketching!

You Already Know I Heart Solange

By now some of  you must be saying “Solange….again!!” Now since the very early stages of Love Button I professed my love for SoSo, so I simply couldn’t pass up the opportunity to share her latest feature, this time with Lurve Magazine. Bare with me!

In the feature she speaks candidly about breaking ties with hair company Carol’s Daughter over disagreements over the proper message that should be conveyed about choice of hair styles:

““I’m actually no longer a part of Carol’s Daughter, but throughout my entire time working with them, I was constantly fighting for the right message to be heard. The message that, the way we wear our hair is a personal choice, there’s no right or wrong way; one way doesn’t make us more intelligent, or more superficial, and every one makes that choice for very different reasons.”

She of course also had an awesome shoot for the magazine, that included pictures I adored:

As well as some that I’m not quite sure what to make of!


Any thoughts on the shoot?


London Fashion Week Favorite

London Fashion Week has come and gone and while I couldn’t make the trek across the Atlantic, the merger of social media/technology in the fashion industry has made me feel as though I had a front row seat at all the shows.

For those of you who haven’t been glued to Instagram/Facebook/Twitter ect following LFW, I wanted to share my favorite emerging label, Peter Pilotto.

As if  further evidence of the proliferation of  the fashion-technology fusion was needed, the design duo behind Peter Pilotto had a computer program specifically developed to generate the kaleidoscopic prints used in the collection. The bold patterns are reminiscent of the summer’s tribal print craze combined with a traditional Nordic twist.

Suffice it to say- J’ADORE!

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Target Launching Fall Installment of Shops at Target

Yesterday marked the debut of Target’s Fall installment of Shops at Target. The retailer is collaborating with four high end shops-Patch NYC, Kirna Zabete, Odin and The Curiosity Shoppe- to provide consumers with exclusive apparel and home good options at affordable prices.

I can’t wait to shop my local Target for these exciting offerings! For a sneak peak inside, check out this Editor preview.

Current Obsession: Fashion Illustrator Angeline Melin

As I mentioned in my last post, I’ve been working around the clock on the launch of a new venture. Today, I ran a google search for fashion sketch inspirations and came across the work of  a Parisian illustrator by the name of Angeline Melin.

Her talent has landed her collaborations with some of the greatest names in the fashion and editorial industry.

Do you love her work as much as I do?


Emerging Designer Creates a Splash with New Take on Bead Wear



Japanese designer Kunihiko Morinaga  took the term bead wear to new heights with the creation of her  A/W 2011/2012 collection, titled Melting Pot.  The pieces were created by heating Perler beads together with an iron, resulting in pixelated armor-like garments.

Kunihiko’s avant-garde approach to design has not only garnered her international acclaim, she was also awarded a first place scholarship at the International Fashion Academy.

I’ve Missed You…


I’ve been a bit incognito here at Love Button for the last few weeks. I’ve missed writing and interacting with my readers! Figured I would let you guys in on what’s going on with me. I’ve been burning the midnight oil on a project I’m working on with a close friend of mine. Both lifetime fashion enthusiasts, we’ve joined forces to launch a venture that seeks to revolutionize the fashion industry by turning the status quo on its head.

I can’t wait to reveal all the deets here when the time comes! Until then, if you are or know any emerging or struggling fashion designers, get in touch! I can be reached at whereisthelovebutton@gmail.com.